NEW Product, Coming Soon!
BUCK FEVER RELIEVER
BUCK FEVER RELIEVER is a scientifically formulated
nutritional liquid created to keep you ready, steady,
alert and focused when that buck appears. Read more... |
Wilderness Athlete addresses the need of quality nutrition for the hunting, fishing, and outdoor industry with several unique products. Wilderness Athlete stands alone in offering the industry’s only full line of nutrition bars, gels, hydration drinks, energy drinks, and multi-vitamins for the outdoor athlete.
Mark Paulsen, founder of Wilderness Athlete and University Director of Athletic Performance for more than twenty-five years started the company based on one simple question... "Why hasn't the science of mainstream sports nutrition been applied to the specific needs of the outdoor athlete? After all, there are no locker rooms or timeouts in the backcountry." Mark's relationships with top performance nutritionists enabled him to answer his own question by launching WILDERNESS ATHLETE®, the nutritional authority for enhancing the outdoor experience.
Mark released his first Wilderness Athlete fitness video in 1993 by the request of many hunters who spent thousands of dollars to come out and kill an elk, sheep, antelope, or deer but found out the hard way that they weren’t in good enough shape when they were on the hunt. Mark continues his pioneering work with outdoor athletes’ physical, mental, and nutritional needs.
In 2005, while hunting with a group from the Midwest, Mark pulled out a nutrient bar and started to fuel his tank. One of the visiting members asked him where he got the “candy bars.” Mark gave them a taste. “Where can we get these?” asked one person from the hunting party. Mark’s response, “Well, you really can’t get them. These are specifically made for world class and professional athletes.”
The light came on in Mark’s nourished brain and he asked himself, “Why hasn't the science of mainstream sports nutrition been applied to the specific needs of the outdoor athlete? After all, there are no locker rooms or timeouts in the backcountry.” Mark’s relationships with top performance nutritionists enabled him to answer his own question by launching Wilderness Athlete™, the nutritional authority for enhancing the outdoor experience.
Wilderness Athlete is dedicated not only to the preservation of hunting and fishing habitat but also to the preservation of human health and wellness. This is a company that donates 10% to wildlife. As Mark says, “You may have the best bow, best camo, best calls, best arrows, best optics, but, if you can’t make it up the hill what good are they?”
Remember:
“The most important piece of equipment you own... is you!”
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